Sony's RX10 III zoom camera steps up to a 24-600mm lens

Let's hope it's better than its predecessor.

It feels like Sony announces a new camera every other day. Following the HX-80 point-and-shoot from earlier this month, the company is now introducing the RX10 III, its latest superzoom camera. For starters, Sony's new Cyber-shot features a Zeiss Vario-Sonnar T* 24-600mm (f/2.4-4) fixed lens, an improvement over the 24-200mm found on the RX10 II. That long glass is coupled with a 20.1-megapixel, 1-inch type stacked sensor, an ISO range of 64-12,800 and a Bionz X processor, the same chip that's on other mirrorless models like the A6300.

Sony, of course, wants you to focus on that high-zoom lens, which sports built-in optical image stabilization and an aperture system designed to push out "a near perfect circle" in the f2.4-11 range. In theory, it should capture some pretty impressive pictures. The RX10 III also shoots 4K (3,840 x 2,160) as well as slow-motion videos at 240, 480 and 960fps, while the 14-fps burst mode should be good enough for most people.

If you're in the US or Canada, you can get it in May for $1,500 and $2,000, respectively. As for those of you in the UK, the RX10 III arrives in April priced at £1,250.