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My Favorite 12 Email Marketing Resources A Tech Startup Can Seek For

Amit Sen
March 31, 2016
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Yes, social media might be making huge waves in the digital marketing scene but email marketing has its own distinct appeal that still makes it a top favorite of the US marketers. Take it from a guy who has been with several trendy entrepreneurs and all of them highly value email marketing to further their startups. The reasons are many and varied. While low cost and immediate CTAs are prime reasons, the introduction of cutting-edge email marketing resources that help to track click-through & conversion rates- have also shouldered the responsibility of ensuring the relevance of email marketing in the contemporary digital field. These resources are an absolute necessity for any American tech startup and here goes a list of my top 12 favorites.

  1. Litmus
A versatile tool meant for tracking & testing email, I especially love it given its ability to work effortlessly with both conventional web-clients & modern mobile devices like Apple, Android or Windows. It is designed for render test & holds the capacity to test over 40 clients & devices -with a simple click, the tool can generate test emails for your desired address, enabling the user to send the data to his ESP. In minutes, you will have all the required data on desired browsers, devices & ISPs. Litmus will offer you full subscriber data, including where and how the mail was opened, for how long it was read & whether at all it was printed or forwarded. The tool comes with a 7-day free trial offer.
  1. Mad Mimi
Thanks to its WYSIWG (what you see is what you get) editor, Mad Mimi helps the users to come up with perfect pro-grade emails. You can pick from nearly 40 social media buttons here such as pin, like, retweet or share & then customize the emails easily to add on links. Mimi is also a favorite for its clone tool which helps to adjust original documents conveniently without any change made to previous versions of work. It assures an elaborate reporting facility which reveals number of email opened, the embedded links, number of shares on social networking sites & more. Its integration with the Google Analytics too brings forth in-depth statistics & click tracking. You will be able to see real-time responses over social media regarding your email campaigns.
  1. Mail Chimp
Bustling with over 7 million users globally, Mail Chimp is something that I would highly recommend to a tech startup looking to make big with email marketing in the cut-throat competitive world. The tool integrates with several popular 3rd party applications such as Twitter, Facebook, Pinterest, Hootsuite, SurveyMonkey, Drupal, Joomla, Etsy, Google Analytics and more .It comes armed with advanced analytics, enhanced tracking, flexible designs, edgy automation & personalization tools.
  1. Cake Mail
One of the best bits that I love about Cake Mail is that it can spot Spam Assassin or the most compatible mailing list for your marketing emails which assures that the mails don't trash down to spam. This web-based application would enable you to create as well as send & track your email campaigns easily. With free of cost premium customizable templates, tools for contact management, sign-up forms & reports on number of people opening your emails- CakeMail has got you all covered. It's state of the art edition option would especially please HTML-savvy users.
  1. Mailjet
A state of the art all-in-one marketing & transactional email app, Mailjet is another impressive email marketing resource with its powerful features- including personalization, wide range of industry-specific email templates, segmentation, SMTP relay, dedicated IP address, campaign comparisons, A/X testing and of course real-time reporting. Many of entrepreneurs speak highly of the great A/X testing facility here that enable you to check up to 10 varied versions of an email so that it's easier for you to decide on the best one.
  1. Lead Roster
When it comes to best resources for successful email marketing, email lists are always crucial and Lead Roster is my top favorite here. The company assures a fantastic B2B email marketing company for any tech startup in USA with its versatile and curated email list of professionals from IT and other industries. Whether you need the email list of Presidents or Chairmen or sales executives or Principals – Lead Roster guarantees strongly verified authentic leads from top notch corporate houses for the most potential email marketing for you. Added to the email id, you will even get data on the leads' first name, last name as well as phone number, Twitter handle and website at times. What I also love about the company is its instant lead delivery service.
  1. AWeber
I would especially recommend AWeber to tech startups as it's highly used by small business owners along with entrepreneurs and bloggers. The software boasts 700+ free of cost templates , drag-and-drop convenient email editor, tools for handy contact management, list segmentation and autoresponders- not to forget its expert help in tracking your email marketing campaign.
  1. Cobalt
This web-based software will allow the user to the import the email addresses based on various categories- such as industry, type, product line & other parameters. With Cobalt at your support, you can send your newsletters, sales promotion pitches and product updates for a prospective B2B marketing. It's advanced campaign-tracker tools accurately identify who opened the emails & who actually clicked on your URL in the email.
  1. Contactology
With smartphones increasingly rising as one of the dominant mediums of conducting the email marketing campaigns, I would suggest Contactology which comes with mobile-friendly email templates – as per the contemporary market demands. The powerful email platform would enable you to create or send & tracking the email campaigns & transactional messages. I do appreciate the great host of amazing features of the software, such as triggered messages, social sharing, email-inbox preview, hosted attachments, multiple users, segmentation, list management and further surveys & campaign analytics.
  1. EmailDirect
Another most sought-after name from my list, EmailDirect pleasantly surprised me with its comprehensive set of tool required for one-off campaigns, triggered emails and transactional messages. What I especially enjoy about this tool is its assistance in bounce handling, added to expert help in white listings, removal requests as well as tracking & deliverability. It's backed by several prime features like templates, segmentation tools, HTML editor, real-time tracker & social sharing facilities.
  1. GetResponse
When it comes the best total email marketing tools, GetResponse would be one of my top recommendations. It has got all the needed tools you will require to craft your email marketing project right from the scratch to the finish. The tool comes in 12 languages & caters to over 350,000 users across 193 countries. It has got a whole series of some real impressive features such as responsive design, email analytics, tool for landing page creation, list import aides and automation.
  1. SendGrid
My list would be incomplete without the inclusion of SendGrid which offers the desired help in email marketing & transactional messaging solutions. One of the main reasons why I recommend this tool highly is its advanced cloud email delivery framework that enables one to send the emails without the hassle of maintaining his own email infrastructure.

Email marketing has successfully shown to withstand the tough test of time and these email marketing resources would be your ultimate aide in spreading the word about your startup.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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