Postmates adds 'free delivery' subscription for $10 a month

Attempting to bring the delivery fight to Amazon, Postmates is launching Plus Unlimited, a delivery subscription service that costs ten bucks a month and gives both customers and companies using it free delivery on all orders over $30. The delivery startup is also celebrating 1 million deliveries a month -- so there's definitely some demand. There's no service fee if you're paying monthly, and the company is promising no surge charging when all of a sudden, everyone in your neighborhood wants a burger.

That said, the company is limiting the service to deliveries under $30 so it'd have to be enough McD for a good chunk of the neighborhood in the first place. The company says overs over that amount account for 50 percent of its business. As TechCrunch notes, other companies like Sprig and Munchery have brought in subscriptions for its oft-repeating customers. Postmates is also attempting to give the service an initial boost, by offering free memberships to merchant partners, staff as well as senior drivers and riders that do the actual Postmates delivering.