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5 Tips To Leverage Your Digital Coupon Marketing Campaign

coupon marketing



DISCOUNTS!! – every shopper's favorite word. Many brands claim to offer quality products, but the promise of "quality" alone does not guarantee success in marketing your product. Smart shoppers are always looking for something extra, something that can get them their desired product along with some extra cash in their wallet, and this is where coupons come in. Shoppers are always looking to saving money without compromising on quality, so it's no wonder that coupons are an effective form of leveraging your brand to the masses. According to studies, 93% US shoppers use coupons for shopping, of which 29% use mobile coupons. In this digital age, coupons are no longer limited to flyers and papers; as such, you have to understand the best tactics to market your coupon campaign digitally as well.

1. Set a specific amount for your coupons

Instead of announcing a deal like 10% off, your coupon marketing campaign might be more effective if you specify the dollar amount, such as $10 off or $20 off. In fact, around 31 percent of consumers are most interested in coupons that define a specific amount. It's a busy world today, so specifying an exact amount can save shoppers from the hard work of calculating their exact savings, which is not the case with discount coupons expressed in percentages.

2. Integrate coupons into your email campaigns

You must know that 40% of consumers share email coupon offers with friends, thus it would be great to integrate your digital coupons with your email marketing campaigns. I always suggest that businesses capture the email addresses of their consumers so that they can keep on updating them regularly about their specials & discounts. People love receiving messages that can help them save money, and your coupon email updates can play a great role in turning your target audience into loyal consumers.

3. Have a deadline

In my extensive experience in marketing, I've seen that an urgent CTA (call to action) goes a long way in defining the efficiency of a promotional deal, and it's no different with coupon marketing. Rather than offering coupons for an indefinite period of time, it's better to attach a deadline (such as 10 days or a month) to your coupon campaign that will compel the consumers to hurry and take immediate action.

4. Inspire and allow sharing digitally

It should be noted here that people love to talk about and share deals with their nearest and dearest, so if you can make your coupons easily shareable, you will benefit from word-of-mouth marketing. Thus, whenever you send coupons to your customers through email or social media channels, offer them the option of sharing it with their buddies. For a further boost, you can even declare an additional incentive for the consumer when they refer the deal to a friend. Statistics show that 28% of customers love to share coupon deals through social networking sites, and sharing can drive a 33% increase in traffic.

5. Multi-channel marketing

This digital world consists of various marketing channels, and you must make use of as many as possible to ensure your coupon campaign is spread as wide as possible. According to Michael Quoc of Dealspotr.com, "It's a common mistake among marketers to limit their coupon campaign to just one channel, which in turn prevents your campaign from the needed widespread exposure. To boost the performance of your marketing campaign, you should utilize all digital channels like email, major social networking platforms, popular coupon sites, mobile notifications and your own website."

Finally, your potential customers are looking for something meaningful from your deals. Thus, make sure that your coupon codes can offer them something of value, a sense of accomplishment and something they would be happy to talk about.