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Apple's first reality TV series is 'Planet of the Apps'

Cupertino has put out an open casting call for its first original TV series.
Ben Woods
July 13, 2016
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As rumoured earlier this year, It looks like Apple's getting in on the TV-content game. Online applications are now being accepted for Apple's first ever original series Planet of the Apps. As the punny title suggests, the show will give app developers (yes, including you), a chance feature in the reality show. Applications must be received before August 26 if you want a chance of being selected, though.

The show is being created in collaboration with Prospect Productions (the co-owners brought you The Biggest Loser and Master Chef) and the whole series focuses on apps and their creators. Obviously, therefore, any startup or founder that makes it through the audition stage will be getting some valuable airtime for their products. 100 will be chosen in total.

Prospect says that anyone selected will need to be available for non-consecutive shoots in Los Angeles between late 2016 and early 2017 and all applicants need a functioning iOS, macOS, tvOS or watchOS app by October 21 to be considered eligible. Betas are fine too.

Successful applicants will get access to "hands-on guidance from some of the world's best experts in tech and entertainment," the chance to meet potential backers to discuss investments of up to $10 million and featured app placement in the App Store at the end of the show. Of course, having a huge metaphorical spotlight shine on you could be a curse if it all ends up going awry, but that''s reality TV for you.

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