STUDY: Here's Why People Still Pay for Cable
As younger generations of television viewership grow up and out of their parents' houses, many have turned to a 'cord-never' buying philosophy, where things like cable television subscriptions just simply don't fit into the monthly budget.
And as more services like Netflix, Hulu, Sling, and more crop up, it seems likely that cable subscriptions will continue to decline. Most users can get at least 70% of their entertainment by subscribing to 1-3 streaming services, at a fraction of the cost of cable.
But the fact of the matter is, there are still millions of people out there that have traditional cable, and many who simply state they're likely never to cancel and are pretty set in their ways. A survey on Exstreamist.com asked 785 people why they still have cable, and the responses were interesting, especially when based off of specific demographic criteria.
It appears it's more common for men to stay subscribed to cable in order to have easy access to live sports, while women prefer cable subscriptions for the wider array of TV show options. Convenience was of course a popular choice among everyone, and it's hard to disagree with the fact that having all television choices in one place with cable is still a major benefit, even despite the cost.
Live sports is difficult to replace with streaming services as broadcast television have tight grips on contracts with most major sports leagues, but as digital streaming continues to grow a bigger audience, there's no doubt that leagues like the NFL, MLB, and NBA will likely follow the eyeballs. Once streaming services capable of handling live broadcasts of major sports, there's no doubt that the advertising dollars will start to exponentially increase.
Interestingly, there were still plenty of people who responded to the survey by saying they still weren't sure what they would replace their cable subscriptions with, which means despite how ubiquitous "Netflix" might be in some crowds, there are plenty unaware that it can act as a cable television replacement.