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GIF or JIF? Fight!

It is "JIF"! This was confirmed by the creator of GIFs himself! (http://edition.cnn.com/2013/05/22/tech/web/pronounce-gif/). I know most of you would probably complain that if this is the case, we'd need to pronounce Graphics as Jraphics. But really? The creator himself acknowledged it is pronounced as JIF!