5 Effective Tips for Improving Your Web Design
Your website is supposed to work for you and help you achieve positive results in your business. But sometimes, it can actually work against you.
Recent web design statistics have revealed that at least 40% of people visiting a business website for the first time use its design as a yardstick to measure the credibility (or otherwise) of the business. It was also revealed that 62% of companies with mobile responsive websites recorded 64% more revenue compared to those whose websites were not mobile responsive.
These statistics are just proof of the fact that a well designed website is one of the major keys for achieving success in today's business world. The layout, design and performance of your website would largely determine how many new clients you are able to capture. Hence, it is extremely important to tweak your web design to convey the right message about your brand or business to your web visitors. Here are 5 tips to help:
1. Make Your Website Mobile Responsive
It's important to offer your web visitors an optimized mobile experience. In 2015, about 52.7% of internet users did so through their mobile phones and devices and this number is expected to increase by 2017. This means that you cannot gamble with the mobile responsiveness of your website in order not to keep losing potential customers, UltraWeb recommends that website owners use mobile responsive themes and designs on their websites to enhance mobile user experience and reduce mobile user bounce rate.
2. Reduce the Bounce Rate
The bounce rate of your website is the rate at which visitors enter your website and leave. It becomes very bad when they leave immediately without looking around or making a purchase. A bounce rate of between 30 % and 40% is considered healthy but anything higher than that signifies that something is wrong and it needs to be fixed. There are a number of strategies that you can use to reduce your website's bounce rate which include making the content on the website more reader-friendly either by increasing the fonts, organizing contents properly, improving color contrast and using a good layout.
Increasing the loading speed of your website would also help to reduce the bounce rate as most people surfing the web know there are hundreds of options and would hardly wait longer than necessary for a webpage to load.
3. Encourage Social Sharing
Social media is one of the easiest and most effective tools for driving traffic to your website. The more people share your web content on social media, the more attention your website would gain. This could also translate into increased revenue for your business.
You have to encourage your existing blog visitors to share the contents of your website on their social media pages by integrating social media share buttons on your website so that their friends and other people in their circles can see your contents and be encouraged to visit your website.
4. Navigation is Key
Website navigation is very important too. A website with poor navigation feels like getting lost in a very gigantic building where you have no idea where to turn to. You have to organize your website in such a way that your web visitors are able to find what they are looking for easily and also in such a way that they would go exactly where you want them to go.
It helps to have your navigation bar in the same place throughout your website and place it in a very prominent place. You should also label your web pages so that web visitors know where they are at every point in time and also maintain consistency with your navigation set up.
5. Improve SEO
A website with good SEO (search engine optimization) is a must-have for every business. You want your website to be found easily and more importantly, you want your website to be found before those of your competitors. To achieve this, you need to work on improving the SEO of your website.
You can improve your website's SEO ranking by publishing relevant content regularly, making effective use of meta data, using appropriate keywords and making your website search engine friendly.
Bottom-line is: for your website to succeed, you need to introduce effective web design practices, especially done with the user in mind.