The major brands won't admit it, but it's pretty hard to innovate in the pizza-making industry. Stuffed crust and sausage-ringed pizza are now well established, so companies like Domino's and Pizza Hut are turning to clever marketing gimmicks to ensure sales keep ticking over. One such stunt is today's launch of the "world's first playable DJ pizza box" from Pizza Hut, which is a standard cardboard container rigged up with touch-sensitive decks, a mixer and other controllable buttons.
Created by printed electronics expert Novalia, the battery-powered box connects to your computer or smartphone via Bluetooth and is compatible with DJ software like Serato DJ. As Rinse FM's DJ Vectra demonstrates in the video embedded below, you can scratch, rewind, control pitch and crossfade.
If the promise of a grease-covered slipmat has you all excited, Pizza Hut says it will give a small number of them away. However, they will be limited to just five of Pizza Hut's 350 UK restaurants. To find out where they are available, make sure to keep an eye on the company's official UK Twitter feed.