5 Tools to Boost Your Ecommerce Business
With the World Wide Web extending immense business potential today, ecommerce is undoubtedly on a great ascent in the modern digital era. The very comfort of comparing products and buying from home has charmed shoppers all over, making us increasingly inclined to the online world for our shopping sprees. Studies show that presently 40% of internet users prefer the virtual route for shopping and the figure is most likely to heighten in the coming years. But then, such a flourish of the ecommerce maxim has also led to the rise of cut-throat competition in the market where only the best will thrive. The post below highlights 5 best Tools to Boost Your Ecommerce Business.
GetResponse
Getting volumes of traffic to your site is just not enough- the winner is the one who not just receives good traffic but also makes them buy things from him. However, a lot of ecommerce site owners speak of cart abandonment issues and studies have shown that around 68.83% would-be-customers leave the online store without completing or paying for the order. To fix the headache, you can take to GetResponse here which forwards a new ebook titled "Using Marketing Automation to Retrieve Abandoned Shopping Carts"- that offers proven tips on how to prevent cart abandonment through marketing automation.
Vend
Vend is known to bring in the easiest retail POS software in the world which can build a smart ecommerce store for you in just minutes. The inventory management solution enables users to add all the items in a single click, making the entire thing more convenient for you. As the software works from cloud, you can access it from anywhere, anytime with an internet connection. It can even work offline. The responsive solution helps with smooth catalog management and it's a breeze to add costs, retail prices, discounts, tags & perform the bulk operations here. It enables you to accept all forms of major payments and its robust reporting feature will enable you to keep tab on all important aspects of your store- customer activities, products, inventory, staff performance etc.
Rejoiner
If you are deeply bothered with traffic leaving your store before checkout, then Rejoiner would be a great aide for you. This is a powerful email platform which especially targets which visitors abandoned your cart to remind them later about the goodies which they filled (but left) in shopping cart through frequent emails. Many a times, people fill the cart with the intention of buying but are forced to leave given some urgent task or lack of money immediately. An email reminder later helps a lot in triggering their interest further in their chosen goodies, prompting them to buy it actually.
Yotpo
Customer reviews are really important to check how much your online store has been able to satisfy your end-users and Yotpo, a customer reviews software, is "the" aide for your ecommerce site here. Armed with MAP (Mail After Purchase), the app offers the most effective way to make your buyers post reviews on your site and product. The best part is that Yotpo can automatically send review requests (completely customized) to the customers just after purchase. And yes, its one-step submission process implies 9 times more customers writing & submitting the reviews for your online store.
AbandonAid
The list would be incomplete without the mention of AbandonAid as it guarantees to boost 25% sales for your online store & that too at just an unbeatable cost. If you are worried about your customers leaving your cart, AbandonAid would solve the problem for you by triggering seamless real-time remarketing messages, duly maximized for conversion. In fact, it would automatically display all goodies that the shopper left with the cart data in remarketing messages- enabling a detailed review for the shopper on her abandoned cart- which is likely to make her go back to your store for purchase. Besides, the tool also comes with Analytics suite that will track the performance of your ecommerce site and your campaign success, to get you a detailed report on your strength & weaknesses.
The ecommerce world shows a fierce competition and any help here to boost your online store's presence over the others, is the most welcome. Trusted and deployed by most successful ecommerce site owners, the tools mentioned above would be a lifesaver for your online store. Finally, the cut throat competitive ecommerce world today demands a visually appealing as well as easily accessible online store and Shopify would be a great tool for you here, especially for a startup.
