Click Bait- The next big thing you are going to fall for.

We are living in a modern era where we know things because of media, social network and advertisements. Half of the knowledge about a new product in the market or any place is because of their marketing strategies. But recently there have been many and many sample sets involving click bait. Now the question arises what is click bait. Well, the simplest and most understandable version of the definition offered would be "click bait a rather provocative term describing the web content or a section of it that is aimed to result into revenue generated through online advertisement. The cost of this revenue involves inaccurate information which wasn't the purpose of the website."

All these eye catching headlines aim is captivating customer or viewer by its charm and deceive them. It most healthy advantage is the curious audience that is so eager to know more about the advertisement. But the background or source of these advertisements are as reliable as nature of a chameleon. There have been many efforts made by popular websites like Facebook, twitter, which have been trying there very best in order to reduce such in order to increase traffic on their website instead of these ads. These hyperlinks are nothing but just a redirecting links camouflaged as amazing eye catching ads. Once you click on them all they do is redirect you from the host page to other beta pages or payment or even survey pages. It may be annoying but it is targeting very nerve of the viewers and driving them towards other websites.

Seeing this as a source of business there are many website that are into developing catchy ads in order to help website owners to attract more traffic. These websites include one's like "traffic junk" or bait generator. Even a person well aware could be deceived by these ads as it is hardly possible to differentiate between a real one and a fake one. While one leads to the actual website, other is just a part of scam. Catchy statements like "an apple everyday may not keep doctors away". Well anyone would like to check out if it is any sort of new discovery or story regarding apples. But in actual it may be something like too many apples may affect your health in a bad way or apples grown with chemicals are no longer safe.

So by concealing the true news and generating catchy headlines, these website are doing nothing less than piracy or phishing. Concerned by these things, there are precautions in place like ad blockers or content filtering in order to ensure user privacy and security because sometimes these ads also contains malware and Trojans which may invade individual privacy. With these resort in place, over a statistical figure, there has been a huge fall in these ads and user are becoming more and more careful hence doing safe and secure browsing.

So, next time when you see a headline you can't believe, assume it's a clickbait. Well it doesn't apply every time either. If you're seeing news from Facebook, well don't worry. Facebook automatically de-ranks such and provides you genuine content. With that said, views from your side are really appreciated!