Amazon says that customers across Europe can now shop for over 30,000 "genuinely handcrafted items" on its new store, with more being added every day. Those "factory-free" products range from baby gifts to jewelry and also include lots of interior decorations and artwork. Oh, and if you're after furniture, there's also a small selection of tables, chairs and cupboards to choose from.
The store features artisans from over 40 European countries and Amazon will invite you to learn more about its makers from time to time. Like Etsy, artisans are invited to create a storefront or profile, which tells you about them, their inspirations and how their products are made.