Unlike the $20 MiBands and $30 Misfits, Go owners won't be expected to lose their devices on a regular basis. To that end, there's a built-in clip that lets you attach the unit to a keychain, belt loop or handcuff -- we won't judge. In addition, you can wear the Go as a watch, thanks to a handy rubber strap that'll holster the device around your wrist. The center of the display is imperceptibly raised, it's a button that enables you to switch between providing your fitness count and the watch face.
Like Withings' other devices, the Go can discern the difference between walking, running and swimming, which you can do since it's waterproof. Wear it at night and the unit will also track your sleeping patterns, information that'll be pumped to the company's Health Mate companion app. There's no recharging, either -- Go uses a watch-style cell battery that's expected to last up to eight months at a time.
It's not the only thing that the firm is launching at CES this year, yesterday it launched a thermometer that you place to your temple. The Withings Thermo will sell for $100 and arrive before March. Similarly, the Withings Go will also launch at some point before the end of March and will cost you $70. It'll come in five colors: black, blue, green, red and yellow, and will probably do.
Dana Wollman contributed to this report.