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Now there's a $700 smart cold-pressed juice maker

Juicero thinks its juices are "magical" enough to bypass common sense.
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The world needs a "magical" $700, subscription-based juicer apparently. At least that's what the folks behind Juicero seem to think. The 31.5-pound countertop device ticks a few buzzword boxes (farm to table, smart, organic, has a companion app) while catering to our inherent laziness. The apparent draw, according to Business Insider, is that there's no mess or work involved: put an IV-bag-sized pouch in the machine and it spits out a cup of cold-pressed juice while telling you its nutritional content.

After that, it can order you another $4 to $10 pouch if you liked one of the three currently available flavors. Because the company is so focused on freshness and delivering the packets within days of harvest, though, the Juicero is only available in California at the moment. Everyone else itching to drop seven Benjamins -- plus tax -- will have to sign up for the company's mailing list and wait.

Source: Juicero
Coverage: TechCrunch
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