Once the deadline closes, Hasbro's game designers will review each submission and choose 15 favorites based on their visual style, "narrative" and mechanics. The shortlist will then submit prototypes, which, after careful consideration, will be whittled down to five finalists. Hasbro will give each contestant $2,000 and help them set up an Indiegogo campaign, designed to raise funding and awareness. Hasbro will mentor them throughout the process and the winner will receive an extra $25,000, a trip to Hasbro HQ and, of course, the chance to have their game published.
A similar competition was held last year, but it was only open to designers in the US. The winner was the Mr Toast Card Game, developed by Dan Goodsell, which will be released by Hasbro later this year. Indiegogo's involvement might raise a few eyebrows, given that Hasbro has enough funds to publish any game that's submitted for the competition. However, it's not uncommon for companies to use crowdfunding sites as a means to test public interest in a product. It's also led to some phenomenally well-funded games, including Exploding Kittens and Zombicide: Black Plague.