Before participating in a technology trade show, you need to attend a few to gain some insight. Ideally, you should visit the kind of show that suits your innovative ideas. However, any technology trade show is likely to provide helpful information. Check out the arrangements, exhibits, booths design, and above all learn from them for your booth in future. For updates on upcoming invention exhibitions, you should keep checking and reading magazines, newspapers, and online sites.
Typically, invention trade shows last for just a few days or at most a week. Therefore, you should seek to make the most out of the opportunity. Besides, you will have to invest time and money to get your invention there hence the need to maximize the benefits. You should focus on meeting different people who are knowledgeable about your area of interest, make contacts and utilize the network for future development. In most cases, trade show participants seek to increase sales by focusing so much on winning the prospective buyers. Although making sales during the period is important, a greater fortune for your business lies in the contacts you gather during the period and your ability to make use of the network in future. You can consider developing the business relationship by staying in touch through emails, newsletters, and free samples. If you stay connected, you will certainly enhance the image of the reputation of your business and generate more sales in future.
Additionally, you should ensure the guests attending the trade show take note of your invention. Make your exhibition booth stand out by utilizing colorful signage that is easy to identify. Ensure you create the great impression. You can use little tricks like giving samples, photos or snacks to attract crowds to your booth and make the exhibit interactive through a free consultation. Interacting with the guests will make it easier for you to propose business deals during the trade show or in the future. Moreover, you should give your business cards and encourage the guests to share their contact information.
Apart from networking with the people visiting your booth, networking with other exhibitors is also important. You should consider walking around and interacting with a few exhibitors during collective seminars sessions, entertainment or when there are few visitors. Sharing information about your technology and the target market with others may lead to the development of cross promotion or affiliate relationship in future. If you have non-competing inventions, you might benefit by sharing each other's website links directly to visitors of your respective internet sites.
After the trade show, you need to follow up on propositions using the contact list you gathered during the trade show. A personal note, letter, email or a request to subscribe the people to a periodic newsletter is a very good idea. Better yet, you can identify promising business people and make a call to discuss the possibility of establishing collaboration for mutual benefits. However, you should not engage in any business dealings before you are confident that the other party is genuine.