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Xbox Design Lab will make your gamepad gorgeous

Now your Xbox One controller is as colorful as you want
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Love your Xbox One gamepad, but wish it were a little more ...festive looking? Microsoft is listening. Today at E3, the company announced the Xbox Design Lab -- basically, an online store that lets you customize the color of just about every part of the console's iconic gamepad.

The Xbox design lab allows buyers to choose from as many as 8 million color combinations to make the rainbow-colored gamepad of their dreams. Think of it as an in-house version of Evil Controllers -- buyers can pick and choose the hue of the face and shoulder buttons, the joysticks, the controller's faceplate and more.

Naturally, the service isn't free: The custom controllers will start at $79.99 -- with some customizations (like laser engraving) costing extra. Yes, that is a bit pricier than the standard gamepad, but it's still a bit of an upgrade: According to the Verge, the Xbox Design Lab controllers are based on the bluetooth-enabled Xbox One S gamepad. Not bad.

Update: The Design Labs store is launched this afternoon right here, and is already taking orders -- though controllers won't actually start shipping until September.

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