If you're already using a free Evernote account and sync between more than two devices, you'll be allotted some time to upgrade, but you'll definitely have to do so soon. You can choose either Plus or Premium tiers, which run $4 and $8 respectively. Previously the Plus option cost $3, whereas Premium cost $6. Plus also includes 1 GB of space for uploads each month.
The reason behind the shift in pricing plans? It's simple, really. Evernote's CEO Chris O'Neill just wants to offer "a great product at a fair price."
"We don't take any change to our pricing model lightly, and we never take you for granted. Our goal is to continue improving Evernote for the long-term, investing in our core products to make them more powerful and intuitive while also delivering often-requested new features. But that requires a significant investment of energy, time, and money. We're asking those people who get the most value from Evernote to help us make that investment and, in return, to reap the benefits that result."