Latest in Culture

Image credit:

Facebook's new tool will help you raise funds for charity orgs

It'll allow people to donate within the website itself.
979 Shares
Share
Tweet
Share
Save

Sponsored Links

It's now much easier to raise funds for your favorite causes and charity organizations on Facebook. The social network has begun rolling out a tool that'll enable you to create personal fundraisers for 501c3 nonprofits verified by the company, including The Nature Conservancy, Alzheimer's Association and Oxfam. Best thing about these campaigns is that they'll allow your friends to donate money within Facebook itself -- it won't send them to an external website.

The company's "Social Good" team, which was also behind Safety Check, designed it that way, because people are more inclined to give money directly through Facebook. They also found that people tend to be more generous if someone they know asks for help using their personal stories or photos. The company already launched a fundraising tool that organizations can use last year, but this one could compel more folks to open their wallets.

If you're wondering if Facebook gets a cut, well, it does get a tiny percentage of the total funds raised -- five percent, to be exact. Two percent goes towards the costs associated with vetting nonprofits and fraud protection, while the remaining three will go towards payment processing. Recipients will get 95 percent of whatever you raise.

At the moment, only one percent of users in US has access to the tool, and there are only 100 verified organizations. Facebook plans to make it available nationwide in the coming weeks, though, so keep an eye out if you want to help a nonprofit close to your heart.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
979 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Disney+ public pre-orders are open, but without deep bundle discounts

Disney+ public pre-orders are open, but without deep bundle discounts

View
Facebook's Libra currency will get half its backing from the US dollar

Facebook's Libra currency will get half its backing from the US dollar

View
AMD delays 16-core Ryzen 9 CPU to November

AMD delays 16-core Ryzen 9 CPU to November

View
Erica's modular synth helps you make music with preset cards

Erica's modular synth helps you make music with preset cards

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr