What began as a way for consumers to access Sky's premium TV content without signing a contract has now become a much wider ecosystem of subscription-free services. The Now TV Combo, announced just over a week ago, offers a mix-and-match approach to pay TV, broadband and phone landlines. And as of today, it's now available for public consumption. A new Now TV box developed by Roku, which adds support for linear Freeview channels, remains at the heart of the proposition and can be purchased outright for £40. On top of that, you can also buy Now TV passes to access Sky's entertainment, movies, sports and kids channels, as well as their on-demand libraries.