When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a content for your website you should take care of balancing the graphics and text. This is where typography comes into play.
Typography is all about adjusting the text within the design while creating powerful content. It provides attractive appearance and preserves the aesthetic value of your content. It plays a vital role in setting the overall tone of your website, and ensures a great user experience.
Typography is an art of arranging all the contents of your website, giving a feel to it and presenting the information in a professional way. If you are a web designer, then you should give typography some priority. Here are 8 reasons why.
1. It is a medium of communication.
A website may be related to a business or art or some specific product. When you visit a website, you can easily determine what sort of information it provides. This is due to the use of typography.
The arrangement of the contents, the colors and fonts used and other minute details provide a way of communication between the visitor and the website owner.
2. It attracts the readers.
The basic approach of using typography is selecting the correct font. The font should be as clean as possible. It shouldn't be too small and crummy. Using fonts that are easy to read are key to presentation.
The fonts add value to your text. It helps readers to perceive information from the text. The correct choice of color, font and text size can prove to be vital for attracting your target audience.
3. It holds the audience's attention.
It's easy to attract the readers using typography but holding their attention requires more creativity. You can work on creating some interest within the content by highlighting texts that are captivating.
Every content may contain some mundane text. If used effectively, typography can make them look attractive. The correct approach might be the use of some attractive graphics.
4. It conveys a certain mood or feeling.
A content might be an advertisement of a computer game. It might contain some exciting features of the game. In such case, you should design the content that is fun, playful and glamorous.
If your content requires some seriousness, you should choose fonts that are simple, plain and professional. The choice of such typeface determines how the content is understood.
5. It establishes an information hierarchy.
Information hierarchy means categorizing the texts inside a content according to their importance. You can use different font types and sizes to differentiate the texts that are most important.
You can highlight the important topics by using bigger font sizes. This will help the audience to easily determine the information that they should pay more attention to.
6. It helps to create harmony.
If you design a typography and repeat the same pattern throughout your presentation, then it creates a harmony. Harmony is the leading feature in typography design.
Harmonic design provides an artistic effect to your website. Using same font for similar contents provides continuity. The alignment of fonts with correct proportion organizes your presentation and makes it uncluttered.
7. It reflects professionalism.
The correct addition of typography in a design project reflects great professionalism. Appropriate use of text font and size gains the trust of customers. This will add benefit to the marketing of your product if your website is based on business.
The professional approach of design includes typography at its core. Typography defines the importance of content you provide and customer feel secure regarding the information they gain.
8. It creates and builds recognition.
If you follow a pattern on using fonts and present your site with some rhythm, it adds a great value to your company brand. The audience always remembers the fonts that you use in presenting the visuals.
Typography specializes your company and it works as an identification for the viewers. With the help of typography each of your content gains your company's presence.