Twitter Moments have mostly been created by a curation team within the company and a few select partners. The collection of tweets usually highlight trending news topics. While the idea of brands sending out multi-tweet commercials sounds about as thrilling as sitting through a video pre-roll ad, but giving influencers like Mckesson access is exciting.
"Moments allows us to collect and curate Tweets to tell stories in new ways. It's a powerful Twitter feature, continuing to help build community as we engage specific topics and events," Mckesson said.
As for the rest of us, "coming months" is a pretty vague statement. While we were aware that Moments was going to eventually be opened up to everyone, it's nice to see that soon we will all be able to curate stories based on tweets.