A $300 Leica? An instant Leica? Strange things are afoot. We were a little taken aback by the announcement of the Sofort, a $300 instant camera from the storied German camera brand. It doesn't look very... Leica-y, and instant cameras aren't really known for the level of quality that the Leica dot typically signifies. Nonetheless, when the opportunity arose to spend some time with the Sofort at Photokina 2016, we jumped on it.
After roughly 30 minutes, I came away pretty impressed with the Sofort. It looks a lot better in person than the promotional images suggested, with a solid, albeit plasticky, build and decent handling. The lens, according to the representative I spoke to, is Leica made, and fixed at 60mm. That translates to about 34mm on a full-frame camera, which is a nice all-round focal length. Being a film camera, there's no display for previewing images, meaning you need to peer through a viewfinder to frame your photos. From there, you can choose from numerous scene presets including selfie and macro modes. There's also a mirror on the front to held you frame your face correctly.