Latest in Entertainment

Image credit:

Netflix taunts ad blocking crowd with 'Black Mirror' ads

It'll deliver promos despite the anti-ad software you're running.
930 Shares
Share
Tweet
Share
Save

Sponsored Links

You might not like that companies are trying to either discourage ad blocking or serve ads regardless, but at least they're getting creative about it. Netflix is promoting its bleak drama Black Mirror by serving special ads just to people spotted using ad blocking software. "You cannot see the ad. But the ad can see you," Mashable saw in one example. The ad is certainly consistent with Black Mirror's notion of technological breakthroughs gone wrong, but it may come as a surprise if you'd installed a blocker precisely to avoid this kind of media blitz.

We've reached out to Netflix to see if it can say how it serves these ads. Are they piped through an ad network or served directly to specific websites, for example? It's also uncertain just which sites get these ads, although tech-oriented sites appear to be included in the mix. However you see the promos, they're undoubtedly part of a trend where ad blocking software is only truly effective against those companies that don't have the budget or know-how to work around restrictions.

Image credit: Mashable

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
930 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
First 'Borderlands 3' event is the Halloween-themed Bloody Harvest

First 'Borderlands 3' event is the Halloween-themed Bloody Harvest

View
Tech industry sets official standard for 8K TVs

Tech industry sets official standard for 8K TVs

View
'Bandersnatch,' 'Fleabag,' and 'Ozark' lead streaming Emmy winners

'Bandersnatch,' 'Fleabag,' and 'Ozark' lead streaming Emmy winners

View
IKEA will produce more energy than it consumes by 2020

IKEA will produce more energy than it consumes by 2020

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr