Latest in Gaming

Image credit:

'Watch Dogs 2' web app tries to reveal secrets in your selfies

Apparently, advertisers own me.
447 Shares
Share
Tweet
Share
Save

Sponsored Links

Ubisoft is no stranger to producing poignant on the surface, but ultimately vapid marketing for its hacker-centric Watch Dogs series. And the latest example of that is a selfie analyzer for the upcoming sequel. The pitch is that your self-portraiture reveals a lot of hidden info about you, and uploading a picture to the web app will reveal it. Stuff like your age, what your picture says about you to employers, financial institutions, pharmaceutical companies, political organizations and police databases -- info based on details in your photos. That's in theory, of course. In practice the results don't pan out so well.

A handful of the Engadget crew tried it out and the results didn't exactly instill a lot of worry. For example, it identified most of us as a "bully" in terms of what an employer might think -- something that the sample picture from Ubiblog was classified as, too. It was also hilariously inaccurate at guessing age and how a bank might view you. Uploading my non-smiling byline pic gave me the same result as a photo I took of a friend grinning like an idiot: "Financial institutions see: A million dollar smile. Your selfie is like driving up to a bank in a luxury car. The moneymen could pounce, stopping at nothing to 'diversify your portfolio' while emptying your pockets."

Sure!

It works a bit better than the machine recognition software Microsoft has released to the web, but that isn't saying much. In a vacuum the Watch Dogs app is kind of neat, but the seams are pretty blatant once you start testing for them. It's a safe bet that if the government has a version of this (let's be honest, it probably does), that it's much more robust. But, for now maybe rest easy about a marketing company making an online ad, starring you, like the one below.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
447 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Amazon’s ‘Lord of the Rings’ series will shoot in New Zealand

Amazon’s ‘Lord of the Rings’ series will shoot in New Zealand

View
Google WiFi successor could include Assistant-enabled beacons

Google WiFi successor could include Assistant-enabled beacons

View
'Dragon Ball Z: Kakarot' arrives on January 17th, 2020

'Dragon Ball Z: Kakarot' arrives on January 17th, 2020

View
Nintendo is holding an online 'Mario Kart 8 Deluxe' tournament this Sunday

Nintendo is holding an online 'Mario Kart 8 Deluxe' tournament this Sunday

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr