Has that seemingly ubiquitous Google Cast branding on media devices felt uninspiring, or even a bit confusing? Google might just agree with you. The company has been phasing out the Google Cast name over the course of recent weeks, both for its own products as well as supporting hardware from third parties like Toshiba and Vizio. Instead, it's increasingly referring to embedded streaming technology as "Chromecast built-in." To top things off, Google just renamed its @googlecast Twitter account to @chromecast.