10 Must Have Features on an E-Commerce Site
The Internet is a farm and E-Commerce sites are most popular crop as of now. Every young guy must have thought about launching their own E-Commerce store. Why? Because people find it an easy-to-implement business model and with multiple CMS available, it is quite easy to develop an E-Commerce site. While one can argue whether all those E-Commerce sites will survive or not, we thought let's talk about some of the most amazing and must-have features on an E-Commerce site.
Top 10 Must Have Features On An E-Commerce Site
1. Most Popular Products
This feature should be on every page. Put best selling products up for display, because they have the best chance of selling out soon.
2. Blog
Make sure you write on your site a lot. At least four times a week. Write about how your site is going, why it is different, about upcoming sales and features and also about E-Commerce industry. It is good for SEO as well as readers engagement and knowledge gain.
3. Create Customized Products
Recently I visited a site 5amily, famous for personalized custom mugs. I found one of their feature very attractive, practical and easy-to-use. You can customize any product by including your own name, message or wish. Not only T-Shirt, which can be done on many sites but also Phone Cases, Mugs, Pillows, etc. I am sure there are many sites with similar features, and future E-Commerce entrepreneurs can do a survey about the success rate of this particular feature.
4. Account
Let customer create their account like on popular shopping sites. This way you give them the option to add a product to the cart, which in return allow you to analyze their shopping style and create a custom offer for them.
5. Subscribe Box
Give them the option to subscribe your online channels. Provide them with an option to like your FB page, Twitter Account and e-mail subscription option. It allows you to send sales and offers to their inbox and on FB wall.
6. Online Chat
Even Amazon has opted for this service to provide better customer service. Being a small player, you can allow customers to chat about anything. From learning features of the site to finding a product or asking a query related to shipping and product received. Give them a reason to stick on the site.
7. Mobile Friendly Website
SEO gurus and Internet experts say that only Mobile friendly websites will survive in future and they are right. Most of the search queries are now coming from smartphones. People don't use Laptop and PCs anymore for fun, entertainment, and shopping. So it is time to make your website mobile friendly.
8. Wish List
It is a must to have a wish list section on your site. Customers use this feature a lot, especially for those products which they find good but will wait for a better option. Again, it allows you to analyze customer's behavior.
9. Related Items
When you check a product that you like, there is a good possibility of looking for similar kind of products in same design, color, range or category. Put related products section on each product page.
10. Shipping Cost Calculator
Let user calculate any extra shipping cost beforehand. Don't give them shock while they are happily checking out from the cart. Instead, you can put a shipping cost calculator on the product page.
Bottom Line
Whether it is 5amily's customizing feature or Amazon's online chat option, you should do a proper research about various features one can use on an E-Commerce store.
