The new Nokia 3310: What’s changed?

Name a sequel that's better than the original?

Jamie Rigg, @jmerigg
May 31, 2017
0 Shares
Share
Tweet
Share

    Sponsored Links

    Who knew stringing four numbers together and slapping it on a feature phone could evoke such a strong consumer reaction in 2017? Ever since HMD Global won MWC by announcing the new Nokia 3310, millennials have been frothing at the mouth in anticipation. The hype is somewhat understandable. For many people, the original Nokia 3310 would've been a totem representing their first taste of freedom. An unsupervised connection to friends; a plaything for idle hands. Many things have changed in 17 years, of course.

    Textspeak -- a new dialect borne of the need for character conservation -- is but a long-forgotten dream. And for the most part, so is several-day battery life and the expectation your phone might survive a minor tumble. Revisiting the Nokia 3310 so many years later brings these memories rushing back, and plenty of other benefits, too. The cute little candy bar has an actual operating system (Nokia Series 30+), for one. It boasts basic internet connectivity, a color screen, a few apps and even a 2-megapixel camera.

    But HMD Global is hoping you won't notice the new 3310 is little more than an insanely clever marketing ploy. It's just like any other Nokia feature phone, but wrapped in a colorful shell that looks vaguely familiar to the chunky 3310 of yesteryear. What it's gained in smarts, it's lost in charm. And nostalgia is hard to conjure when the new generation lacks several characteristics that made the 3310 one of the most popular phones of its time. What's happened to poor old Snake?

    All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
    Comment
    Comments
    Share
    Tweet
    Share

    Popular on Engadget

    Ring made a security drone that flies around inside your home

    Ring made a security drone that flies around inside your home

    View
    Here's everything Amazon announced at its big hardware event

    Here's everything Amazon announced at its big hardware event

    View
    A closer look at Luna, Amazon's cloud gaming service

    A closer look at Luna, Amazon's cloud gaming service

    View
    Amazon's new Eero mesh routers support WiFi 6

    Amazon's new Eero mesh routers support WiFi 6

    View
    Ring announces a security camera and alarm for your car

    Ring announces a security camera and alarm for your car

    View

    From around the web

    Page 1Page 1ear iconeye iconFill 23text filevr