Ever gone to watch a video online and thought to yourself, "Man, this thumbnail could be a bit more animated?" If so, you're probably going to freak out a bit and think Giphy and Vimeo have been reading your mind. That's because starting today, Vimeo thumbnails will be brief, looping clips rather than static images. Or, as the press release puts it, "Now, you can watch what you're going to watch before you watch it." And given Vimeo's focus on the creator, these GIFs are directly tied to the origin video and feature attribution for the author.