Latest in Transportation

Image credit:

Volvo launches a dedicated performance EV brand

Polestar will begin producing performance electric cars without Volvo logos.
Swapna Krishna, @skrishna
June 21, 2017
Share
Tweet
Share

Sponsored Links

Volvo

Car manufacturers are focusing more and more on electric cars, and now Volvo is making its EV intentions even clearer. It's announced that Polestar, its performance brand, will become a standalone line focused exclusively on electric cars.

The new EVs that Polestar produces will no longer have a Volvo logo, emphasizing Volvo's intent to create a separate brand. Thomas Ingenlath, the SVP of design at Volvo (who has been responsible for many of the car company's recent redesigns), will become Polestar's CEO.

Polestar was originally conceived by race engineers who wanted to determine how to apply what they'd learned in racing to regular cars driving on normal roads. They've been working closely with Volvo since 1995, and in 2012, they produced their first performance cars, which were based on the Volvo S60. Volvo acquired Polestar in 2015.

It's interesting that Volvo is specifically turning its performance line into EVs. It's comparable to if Mercedes focused its premium AMG badge entirely on electric vehicles. Clearly, Volvo thinks that electric cars are, or soon will become, a large enough market to require their own performance brand.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Chevy will start selling EV retrofit kits in 2021

Chevy will start selling EV retrofit kits in 2021

View
AI can detect COVID-19 by listening to your coughs

AI can detect COVID-19 by listening to your coughs

View
Roborace engineer explains why a driverless racecar drove into a wall

Roborace engineer explains why a driverless racecar drove into a wall

View
$149 Playdate handheld is 'ready to go,' orders start in early 2021

$149 Playdate handheld is 'ready to go,' orders start in early 2021

View
Nest thermostats in the US and Canada can now monitor your HVAC system

Nest thermostats in the US and Canada can now monitor your HVAC system

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr