Vevo launched Watch Party this past March as a way to watch music videos with your friends. You simply invite a bunch of buddies to a virtual room, built a playlist of videos from Vevo's catalogue , and everyone gets to watch at the same time. Now, Vevo's taking the concept even further with the addition of Watch Party Live, in which music stars create the playlist and interact with fans via a picture-in-picture video chat.
Each Watch Party Live session will have an artist to cue up videos and talk with fans. The music stars will be able to control the size of the music video screen and their own live feed, and will have some control over volume, too. Basically, the music celebrity becomes the room's host, while fans can chat with them in the sidebar. While it's not brand-new to have famous people interacting with their audience, as with Reddit's Ask Me Anything, this may be the first time both artist and fans can connect while watching the same piece of video together. It's like Twitch, only for music videos. A Vevo spokesperson confirmed that the live stream will be available to watch on YouTube, but all interaction is exclusively on Vevo.
The first musical guest to run a Watch Party Live session (at 6:30 ET) will be hip-hop artist Kid Ink. "I'm really excited to be working with Vevo on Watch Party Live -- it's a great way for artists to connect with fans directly," said Kid Ink in a statement. "Vevo has been holding me down since day 1, so it's only right that I'm the first artist to be a part of this series!" Grace Vanderwaal and Becky G. are also confirmed for future events, with more on the way.