Latest in Gaming

Image credit:

Atari partners with LGBT Media to make more inclusive games

They want to cater to the community better than they would on their own.
Jon Fingas, @jonfingas
August 15, 2017
Share
Tweet
Share

Sponsored Links

Reuters/Elijah Nouvelage

Atari is making good on its promise to stake part of its strategy on LGBTQ apps. The company has formed a partnership with LGBT Media, the company behind the social app LGBTQutie, to reach more of the community. The deal will see LGBT Media acquire and "re-launch" Atari's city-building game Pridefest by taking advantage of its connections to the LGBTQ community, including an expansion of the title's social side. Ultimately, the two hope to create a "new standard" for gaming in a demographic that they see as underserved.

There are clear incentives on both sides of the deal. For Atari, this is about cornering a relatively untapped market. Witeck Communications estimated in 2013 that the LGBTQ community would have $830 billion in buying power, and Atari hopes to profit while other software companies leave money on the table. For LGBT Media, it's a chance to boost its reach by associating with an "iconic" brand. There's no telling how well this will work, but it's evident that Atari at least wants to be sure its titles properly address the LGBTQ audience -- it's not just paying lip service.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Facebook inexplicably logs out iPhone users

Facebook inexplicably logs out iPhone users

View
The Apple iPhone

The Apple iPhone

View
Pixar's 'Soul' was so popular on streaming that it beat 'The Office'

Pixar's 'Soul' was so popular on streaming that it beat 'The Office'

View
Microsoft reverses Xbox Live price hike, will add free multiplayer for some games

Microsoft reverses Xbox Live price hike, will add free multiplayer for some games

View
Put Bernie Sanders almost anywhere with this Google Street View app

Put Bernie Sanders almost anywhere with this Google Street View app

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr