Latest in Gaming

Image credit:

Blizzard isn't ditching the Battle.net name after all

The platform is now called 'Blizzard Battle.net.'
Mariella Moon, @mariella_moon
August 15, 2017
Share
Tweet
Share

Sponsored Links

Chesnot/Getty Images

Some fans got sad when they heard that Blizzard plans to ditch the Battle.net name after two decades online. Others shrugged it off: it's new name doesn't matter anyway. It's always going to be called B.net. After hearing its fans' thoughts, the video game developer has decided to scrap its plans. The team said they changed their decision, because they understand that names matter, and that Battle.net "represents years of shared history and enjoyment, community and friendship..."

That said, the company is tweaking the platform's name a bit: in an announcement posted on its website, it revealed it will now refer to the online gaming platform as Blizzard Battle.net. It will also be reworking its logo to reflect the change. This solves one of the issues the company wanted to address, since "Battle.net" alone makes it sound like the platform is a separate brand. By compromising and simply tacking the company's branding to the platform, Blizzard is keeping fans who've been around for years happy. It's also saving itself the trouble of thinking of a new name that might never reach Battle.net's level of recognition.

In this article: battle, battlenet, Blizzard, business, gaming
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
SpaceX prepares Starship SN8 prototype for high-altitude test flight

SpaceX prepares Starship SN8 prototype for high-altitude test flight

View
Curiosity rover finds evidence of ancient megafloods on Mars

Curiosity rover finds evidence of ancient megafloods on Mars

View
Netflix removes 'Chappelle's Show' after a request from Dave Chappelle

Netflix removes 'Chappelle's Show' after a request from Dave Chappelle

View
CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr