Snapchat moved beyond faces to add new animations into photos, AR-style, in November 2016. Somewhere along the way, the company added the hot dog to its list of filters, which sticks in your video boogying to an unheard beat. It's the kind of internet ephemera -- your Grumpy Cats, your Damn, Daniels -- that generate buzz from their absurdity, and then overstay their welcome in the public consciousness as companies belatedly try to monetize them.
Frankly, I'm surprised Snap didn't follow its marketing nose and announce some scripted series with DJ Snapdog, so that's one thing going for this awful alternate reality. If you're set on blowing $80 on outdated internet currency, well, there are worse hot dog costumes to sport. Or, given the internet, you could wait until some copycat app company sells a ripoff outfit for $20.