Latest in Gear

Image credit:

Universal Music taps AR and VR to hype new releases

The company recently released VR 'experiences' for the Chemical Brothers and OneRepublic.
Rob LeFebvre, @roblef
October 30, 2017
Share
Tweet
Share

Sponsored Links

Within

VR storytelling company Within has been experimenting with different musical collaborators. Universal Music Group artist The Chemical Brothers worked with the company to create an immersive, web VR-based visual interpretation of the duo's tune, "Under Neon Lights." Within also put together a music video for OneRepublic in VR for their single, "Kids." Within is now going big in a new partnership with Universal Music Group to develop augmented and virtual reality experiences with the music label's large roster of artists.

The companies will work together to create immersive music, which will then show up on Within's app, which is available on iOS, Android, Oculus Rift, HTC Vive, Sony PSVR and Google Daydream. The idea of this new partnership is to begin collaborations early in the music creation process to better integrate VR and AR into the creation, production and promotion of new tracks, rather than just as an add-on after the fact.

"Music is one of the most uniquely transformative mediums of human expression; combining it with immersive AR and VR experiences creates a new art form exponentially more powerful than the sum of its parts," said Within's CEO Chris Milk in a statement. "This partnership allows us the incredible opportunity to work with top artists at UMG to create ever more meaningful and expressive immersive music experiences."

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Texas Instruments makes it harder to run programs on its calculators

Texas Instruments makes it harder to run programs on its calculators

View
Space Station receives the last of NASA's science racks after 19 years

Space Station receives the last of NASA's science racks after 19 years

View
Samsung Galaxy Note 20 leaks hint at giant screens and S20 Ultra features

Samsung Galaxy Note 20 leaks hint at giant screens and S20 Ultra features

View
Formula E racer disqualified for using an esports ringer in a virtual race

Formula E racer disqualified for using an esports ringer in a virtual race

View
Astronomers spot a strange, first-of-its-kind asteroid near Jupiter

Astronomers spot a strange, first-of-its-kind asteroid near Jupiter

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr