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LG will release new AI products under the 'ThinQ' brand

All its products and services that use AI will be launched under the sub-brand.

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Steve Marcus / Reuters

LG is getting serious with artificial intelligence and will launch products and services that use AI under a new sub-brand called "ThinQ" starting in 2018. All its upcoming TVs, fridges, even electronic devices and services under the new brand will have features developed with deep learning techniques and will be able to communicate with one another. LG says you can expect its new offerings to use its own AI tech, DeepThinQ, as well as its partners', but it didn't elaborate further or listed possible features.

The Korean company already has smart appliances out on the market under the SmartThinQ banner, but it says the new brand is meant to "highlight that LG('s) intelligent products." It said in a statement that "AI is the next frontier in technology and as a leader in home appliances and consumer electronics, [it has] a responsibility to make AI more approachable and less intimidating." Over the past year, LG has been dropping hints that it plans to put a spotlight on artificial intelligence. At CES 2017, it announced its DeepThinQ deep learning technology. The company also opened an Artificial Intelligence Lab in Seoul to house all its voice-, video- and sensor-related AI research.

Click here to catch up on the latest news from CES 2018.

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