Latest in Gear

Image credit:

Amazon wants rival retailers to sell goods through its app

The e-retailer is working on a way for rivals to integrate with its mobile app.
350 Shares
Share
Tweet
Share

Sponsored Links

Amazon is opening up its mobile app to rival retailers, but it's definitely not out of the goodness of its heart. According to The Information, the e-commerce website will launch a "place cards" service that its competitors can use for newsletters and the like. It's part of an even bigger undertaking called Amazon Commerce Services. When you click on a link in the place card, you'll be taken to a page that looks like the store's app or website but is actually part of Amazon's app. Apparently, the e-retail giant is hoping that the companies it manages to entice will end up using its other services as well, particularly Amazon Payments. Since the company takes a cut out of every transaction made through the payment solution, it could become a lucrative venture if it ever takes off.

While Amazon's app has more users than other big retailers' applications, the company will likely have a hard time convincing them to sign up. A Macy's executive sounded dubious when asked, despite having to shut down stores after a dismal holiday season. The company told The Information that it all "depends on who gets the customer data. If Amazon takes any of our data, it's a no. We have to watch out for that." Walmart, Target and other big-box companies will likely share that sentiment. Amazon's service is reportedly still in the very early stages of its development, though, so its rivals still have time to think it through.

Source: The Information
In this article: amazon, app, gear, mobile, shopping
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
350 Shares
Share
Tweet
Share

Popular on Engadget

RCS messaging comes to Windows 10's Your Phone app

RCS messaging comes to Windows 10's Your Phone app

View
The synth tones of 'Blade Runner' now fit on your desk

The synth tones of 'Blade Runner' now fit on your desk

View
SpaceX lost another Falcon booster to the sea

SpaceX lost another Falcon booster to the sea

View
Google is ending its Station free public WiFi program

Google is ending its Station free public WiFi program

View
Amazon's Fire tablets for kids are back to their lowest-ever pricing

Amazon's Fire tablets for kids are back to their lowest-ever pricing

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr