It's relatively easy for developers to preserve classic video games through emulators, museums, remasters and retro consoles. But what about the culture that surrounded it, such as ads, boxes, magazines and gamers' own experiences? That's where the newly established Video Game History Foundation wants to help. The non-profit hopes to collect and digitize as many video game artifacts as possible to understand the full context of a game or console. For instance, it's building an NES USA Launch Collection that covers the atmosphere surrounding Nintendo's American debut, including the company's sales pitch as it reassured retailers burned by the video game industry crash.