Doritos is teaming up with Marvel Studios to promote Guardians of the Galaxy Vol. 2 in an unusual way. They've created a custom-designed, limited edition series of Doritos bags with a built-in, rechargeable cassette deck-inspired player that plays the movie's full soundtrack.
The 14-song album features '60s and '70s pop and rock songs from artists like Fleetwood Mac, George Harrison, Cheap Trick and David Hasselhoff. Yes, the Hoff. He's recorded an original song for the movie alongside a band call The Sneepers (the band's name is an obscure Marvel reference), and it's full of glorious disco cheese. Take a listen.
This isn't the first time chip maker Frito-Lay has used technology in its efforts to sell more snacks. During this year's Superbowl, it came out with a limited-edition Tostitos "Party Bag" equipped with a sensor that can detect alcohol on your breath. It also had an NFC chip that would hail you an Uber when you tapped your phone to it.
The Guardians bags will be available to buy on April 28th via Amazon while supplies last. There's no word yet on how much they will cost, but can you really put a price on the magnificent trifecta of nacho cheese, nostalgia and David Hasselhoff?