Strava wants to be more than a simple tool for tracking your runs and bike rides. Much of the experience is focused on the "Feed," a place where you can share your training sessions and accomplishments (and view those recorded by other people). Normally, these bite-sized posts are limited to a small map, some basic stats and a short caption. Now, Strava is introducing "athlete posts," which are essentially full-blown blog posts. For now, the feature is exclusive to 36 Strava-approved athletes, however the company says it will roll out to the rest of the community "later this summer."