The process doesn't sound complicated: LG will simply enable FM chips in its devices to come, and so long as carriers are cool with it, preinstall the NextRadio app to give users access to local stations. Sure, regressing back to radio means you'll have to deal with commercials again, but FM uses 20 times less data and 3 times less battery than data-guzzling streaming radio services, claims NextRadio's press release.
Whether users are willing to forgo their song-choosing autonomy and subject themselves to the Billboard Top 40 is another question. At least this is a solution for folks with simpler handsets or those who don't have huge data plans, but most users have been effectively weaned on a sizeable data budget per month. It's unclear whether this feature will get much use in the US.
It's unclear which upcoming LG phones will benefit from this deal and come ready to tune into FM broadcasts, let alone which carriers would allow the NextRadio app to come installed. We've reached out to LG and will include their response when we hear back.