OnePlus weighs in on smartphone strategy and the value of trust

The startup doesn't want to take over the world overnight.

Sponsored Links

Chris Velazco
January 11, 2018 5:40 PM
In this article: ces2018, gear, mobile, oneplus

OnePlus released two great smartphones in 2017, but the smartphone startup is facing more and better competition than ever before. That's great for you and me, but much trickier for a startup still trying to carve out a notable niche for itself. What's a small company to do?

In this case, OnePlus' answer is to keep making the best products it can and avoid looking at competitors simply as rivals to be crushed over time. Kyle Kiang, head of global marketing for OnePlus, joined us on our CES stage to discuss the team's strategy for building a successful mobile brand and the difficulties of developing a foundation of trust in through hardware.

Click here to catch up on the latest news from CES 2018.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.
View All Comments
OnePlus weighs in on smartphone strategy and the value of trust