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Google partners with NBC Universal to create VR experiences

First up: A tour from the dog rescue house featured in 'Vanderpump Rules.'
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David Lumb
David Lumb|@OutOnALumb|April 30, 2018 1:04 PM

Soon you'll be able to jump into VR experiences on YouTube based on shows from NBC and its affiliates. NBC Universal and Google will collaborate on 10 multi-episode projects. First to come will be a backstage tour of the dog rescue reality show Vanderpump Rules with more to follow in the coming weeks.

The shows will use Google's Jump platform and 360-degree cameras to immerse viewers in the experiences. Sure, you can view them in 2D on the web or using a mobile phone, like NBC's earlier 360 videos, but the new programs are meant to be viewed in VR -- and some future projects will also be available in VR180, a 4K virtual reality format. This announcement is more promising for the content to come (unless you're really into Vanderpump Rules), but at least it's a strategic move to get more network material on YouTube. Think of it like all the missing DVD extras society has lost after switching to streaming services.

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Google partners with NBC Universal to create VR experiences