Realfiction has been delivering limited holographs to stores for years, but Dyrholm sees DeepFrame as a huge step beyond that. It's something museum guides could use to interact with digital objects and characters, giving attendees a size comparison between them and a giraffe, for example. In stores, customers could use the display to interact with expensive or hard-to-find items. As one example, Realfiction created a demo for a car company that doesn't have show-floor space for actual cars. Instead, customers can use DeepFrame to take a look at new vehicles and even customize them in AR with a mobile app.
I also briefly went behind the scenes to turn myself into a DeepFrame hologram. For the most part, I was surprised by how simple the company's setup was. In the room next to the display, there was a Canon DSLR capturing video and pushing it through a gaming laptop, which then processed it into AR imagery. A small webcam in front of the DeepFrame itself let me see who was watching the screen, and I was able to chat with them through a microphone. A small remote let me turn my holographic-AR stream on and off and also make the velociraptor appear beside it.
Experiencing DeepFrame was enough to make me think it has potential. It gets rid of the cumbersome-equipment requirement for AR and instead gives us a simple window into the digital world. While the company isn't talking about exact pricing yet, Dyrholm said customers should be able to get DeepFrame up and running for about $50,000 to $60,000. Obviously, that's far out of reach for most potential buyers today, but there are certainly deep-pocketed early adopters who might take the leap.
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