Latest in Gear

Image credit: ASOS

ASOS’ visual search tool is now available to all of its shoppers

Style Match launched in the UK last year.
237 Shares
Share
Tweet
Share
Save

Sponsored Links

ASOS

Last August, retailer ASOS launched its Style Match tool in select markets. It lets users take a picture or upload an image -- whether it be a photo they've taken, a screenshot or something from a magazine -- and then search ASOS' products for clothing or accessories in that image. So for instance, if the shoes your favorite actor was wearing on their latest red carpet strike your fancy, you can take that image, tap the camera icon in the ASOS app search bar, upload the image, focus on the shoes and search. The app will bring up items ASOS sells that are similar to what you're looking for. Style Match has been largely limited to the UK so far, but today, ASOS is making Style Match available to all of its 16 million active customers on both iOS and Android.

Style Match is similar to Pinterest's Lens tool, which launched last year, and eBay's Image Search function. And it certainly makes sense given how users tend to shop with ASOS. The company says that 80 percent of its UK traffic and 70 percent of its UK sales come from users on mobile devices and since ASOS carries around 85,000 products, being able to get right to the items you want is certainly a useful addition to the app.

Style Match is rolling out to all ASOS markets today.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
237 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Tesla targets Nürburgring EV record next month

Tesla targets Nürburgring EV record next month

View
Mark Zuckerberg visited Donald Trump at the White House

Mark Zuckerberg visited Donald Trump at the White House

View
TCL's 2019 quantum dot-enhanced 4K TVs go on sale starting at $599

TCL's 2019 quantum dot-enhanced 4K TVs go on sale starting at $599

View
Google to invest record-breaking amount in renewable energy

Google to invest record-breaking amount in renewable energy

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr