If you've recently encountered an ad on Snapchat you can't skip, it's not due to any bug or problem with the app. The company has merely started testing six-second TV commercial-like ads, confirming a previous report about their rollout this month. According to AdAge, some of the ephemeral app's first unskippable ads include promos for Deadpool 2 and the Samsung Galaxy S9. They don't show you how much time you have left to watch until you tap on the screen to skip it and -- surprise! -- find out that you can't.