For the longest time, Vimeo was one of YouTube's most conspicuous alternatives. It was where you posted your indie production if you weren't a fan of YouTube's approach and it even created original material in a bid to stand out. The company has always lived in the shadow of its Google-owned rival, however, and now it's backing away from that obvious rivalry. In an Axios interview, company chief Anjali Sud said Vimeo was shifting away from its emphais on indie filmmaking and will instead focus on selling a creative tool, Vimeo Stock. However, a Vimeo spokesperson told Engadget that the company is absolutely not moving away from its core offering of video hosting and embedding tools; instead, Vimeo Stock footage is meant as a feature that creators can use in their videos shared on Vimeo and other platforms.