Latest in Entertainment

Image credit: Anatolii Babii

YouTube's $5-per-month Membership bonuses come to more channels

Channels with 50,000 subscribers can now implement the feature.
210 Shares
Share
Tweet
Share

Sponsored Links

Anatolii Babii

When YouTube first launched Memberships to give creators another way to earn money on the platform, it only offered the opportunity to channels with 100,000 subscribers. Now, the Google-owned video-sharing website is lowering the barrier of entry, giving channels with 50,000+ subscribers the chance to take advantage of the feature. Fans of creators who choose to implement Channel Memberships can get exclusive access to emoji, badges and other perks by paying a $5-a-month subscription fee. The creators could give them first or even free access to events, for instance, and other free goods.

YouTube launched Channel Memberships in June long with a merchandise shopping tool that gave creators a way to put up a built-in hub on their channel to sell their gear. The website likely conjured up both features to prevent creators from dropping their channels because of ongoing monetization issues. Due to changes to YouTube's advertising guidelines, some inoffensive videos end up getting taken down. Creators then have to deal with getting demonetized and losing their (possibly sole) source of income. YouTube says Marble Machine creator Wintergatan grew his revenue by over 50 percent through Memberships -- hopefully, smaller creators can replicate some of that success.

Source: YouTube
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
210 Shares
Share
Tweet
Share

Popular on Engadget

Ford hopes you'll trade some privacy for discounted car insurance

Ford hopes you'll trade some privacy for discounted car insurance

View
Bethesda games leave GeForce Now streaming service

Bethesda games leave GeForce Now streaming service

View
Samsung temporarily shuts down phone factory following coronavirus case

Samsung temporarily shuts down phone factory following coronavirus case

View
Hitting the Books: A brief history of industrial espionage and corn

Hitting the Books: A brief history of industrial espionage and corn

View
'Minecraft Earth' gets a bit more physical thanks to new NFC-enabled minis

'Minecraft Earth' gets a bit more physical thanks to new NFC-enabled minis

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr