Which company did you think would be most likely to offer an autonomous ride service in California? A heavyweight like Waymo or Uber? No -- it's an up-and-comer. The state's Public Utilities Commission has revealed that self-driving car startup Zoox will be the first to transport the public. It's joining a pilot program where it will offer free rides with a backup driver in the front. It's not certain when the pilot will start, although Zoox has already stated plans to launch paid service in late 2020.