Given that the bassinet only works until babies are around six months old -- or until babies can get on their hands and knees -- renting is probably the wiser choice for most parents. You end up spending $894 on it over that period, and then you can get it out of your house easily once you're done. You can also keep the three swaddling sacks that the Snoo comes with, as well as its fitted sheet. And if you want to keep it around for your next kid, you can still choose to purchase it. If you end up renting the Snoo this January (or put in an order for later), you'll get a discounted rate of $98 for your first month.
Dr. Harvey Karp, the founder and CEO of Happiest Baby, tells me the company has been testing similar rental programs with companies like Snap and Hulu, and they've been very successful. I haven't had much luck with the device when I tested it during my daughter's first few weeks, but other reviews have reported that it ends up adding a few more hours of sleep every night. Dr. Karp, who helped popularize swaddling for newborns, also pointed to research claiming that the Snoo helped children sleep better in general. I'm going to give it another shot soon, but it could just be my child is exceedingly stubborn. (That wouldn't be news to me.)